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Marketing Research

We believe “knowledge” of the target market is most important when expanding or entering a new market.
O planning conducts primary research based on the product, target, and market through gathering quantitative and qualitative data (e.g. online surveys, focus groups, interviews, etc.) and can prepare reports in both Japanese and English.

Marketing Research


We carry out our marketing research through primary research from gathering quantitative and qualitative data (e.g., online surveys, focus groups, interviews, etc.) and secondary research from reviewing academic publications and reports.

Case Studies：
・US Dentist Drill Market Research (2018)
・Group Interviews on Japanese Green Tea Intake (2020)　etc.

  • Services：

  • ・Online survey

  • ・ocus Group Interview

  • ・Depth Interview

  • ・Central Location Test

  • ・Home Use Test

  • ・Desk Research　etc.

Marketing Analysis


We analyze the quantitative and qualitative research results from the conducted marketing research based on our deep knowledge of Japanese and American culture. We then propose an action plan for effective overseas marketing.

Case Studies：
・Gas Network Analysis System User Research in Europe (2020)
・Alcoholic Beverage Market Research in New York (2020)　etc.

  • Services：

  • ・Qualitative and Quantitative Data Analysis

  • ・Secondary Data Analysis

  • ・Reporting (English/Japanese) etc.

Overseas Investigation Coordination


Our bilingual coordinators—who have a deep understanding of the American culture, language, and the business model—will conduct an overseas investigation for client-specific industries without the traditional time, language, and cultural constraints.

Case Studies：
・Coordinating Visits: Entertainment Industry in New York (2018)
・Coordinating Inspections: Coworking Spaces in New York and U.S. (2018)　etc.

  • Services：

  • ・Company and Operator Selection

  • ・Corporate Appointment

  • ・Inspection Attendance　etc.